Privacy Policy

1. Who we are

iFusion Pty Ltd t/as Digital Response (“Digital Response”, “we”, “us” or “our”) operates the Neocortex marketing website and, separately, the Neocortex software platform. This policy explains how we handle personal information collected through the website, enquiries, demonstrations, proposals and related interactions.

2. Information we collect

• Contact details such as name, work email, organisation, phone number and information you provide in an enquiry.
• Business context you choose to provide, such as industry, workflow, systems and project requirements.
• Technical information such as IP address, browser, device, referring page, approximate location derived from network information, and security or diagnostics data.
• Website preference information, including personalisation choices stored in our first-party nc_pref cookie.
• Analytics and interaction information where enabled and permitted.

3. How we collect information

We collect information directly from you, from your use of the website, through forms and booking services, and from connected service providers where you or your organisation authorise the connection.

4. How we use information

• To respond to enquiries and arrange demonstrations, trials or meetings.
• To provide, secure, operate and improve the website and related services.
• To remember the website preferences you explicitly choose.
• To communicate service, security, legal or operational information where reasonably necessary.
• To prevent abuse, fraud, attacks and other misuse.
• To understand demand and improve our products, documentation and customer experience.

5. Personalisation

The marketing website can remember visitor type, industry, buyer stage, organisation size and selected priorities. These choices are used to reorder or emphasise relevant examples. They do not change the canonical URL, page metadata or underlying indexable page content presented to search engines.

6. Disclosure and service providers

We may use hosting, analytics, email, communications, booking, security, AI, storage and other technology providers to operate our services. We disclose personal information only as reasonably necessary for those purposes, where authorised by you, where required by law, or on another lawful basis.

Some providers may process information outside Australia. Where this occurs, we take reasonable steps appropriate to the circumstances and applicable law.

7. Retention and deletion

We retain information only for as long as reasonably necessary for the purpose for which it was collected, to provide services, meet legal or contractual obligations, resolve disputes, maintain security, or protect legitimate business interests. Retention periods can differ by record type.

8. Security

We use reasonable administrative, technical and organisational safeguards appropriate to the information and service involved. No internet transmission, system or storage method can be guaranteed completely secure, and you should not send highly sensitive information through an unapproved website form.

9. Access, correction and complaints

You may contact us to request access to, or correction of, personal information we hold about you, or to raise a privacy concern. We will handle requests and complaints in accordance with applicable privacy law.

Contact: peterb@digitalresponse.com.au.

10. Changes

We may update this policy when our practices, services or legal obligations change. The current version will be published on this website with its updated date.